Social Selling Strategies

Social selling is the practice of using social media to build genuine relationships, share valuable insights, and engage with potential customers long before a sales conversation begins. Rather than pushing products, it focuses on earning trust through consistent, relevant interactions that position your brand as a credible and helpful resource. By meeting prospects where they already spend their time and nurturing connections over time, social selling shortens sales cycles, increases lead quality, and improves conversion rates—helping move the needle on both growth and revenue. I take immense pride in paying attention to conversational opportunities.

In 2026, the LinkedIn algorithm has shifted decisively: it no longer rewards broadcasting, it rewards conversation. With the explosion of AI-generated content, and automated mass messaging, users have developed a high sensitivity to anything that feels robotic.

If you want to move from being "just another notification" to a trusted authority, authentic engagement is your only path. Here is the case for why it matters and how I can help you bridge that gap

Data shows that personal profiles get 5x more engagement than company pages because people crave "human-to-human" connection.

When you engage authentically, mentioning a specific detail from a post or sharing a lived lesson, you prove you are a real person with real expertise. This builds the "Know, Like, and Trust" factor faster than any ad campaign can.

High-quality comments on your own posts act as "algorithmic fuel." Responding within the first 60 minutes , this signals to LinkedIn that your post is a trending conversation, pushing it to the top of your network’s feed.

Authentic replies keep the conversation alive, exponentially increasing your reach without spending a dime on ads.